As Associate Creative Director, Creative Strategist, and Copywriter at Liquid Advertising, I helped lead campaigns that merged digital and physical experiences to captivate audiences. For the Zenless Zone Zero launch, I helped orchestrate a Santa Monica Pier event featuring exclusive merchandise, themed photo ops, and a 1,000-drone show depicting game imagery. Collaborations included a Venice Beach mural by Gian Galang and a partnership with Lofi Girl for soundtrack remixes. (read more about the campaign here)
This campaign earned the Grand Prize for Experiential Marketing at the NYX Awards.
In the Silent Hill 2 Remake campaign, I helped develop a phased strategy with eerie display units and video cutdowns during the announcement, action-focused assets for pre-order and launch, and materials highlighting critical acclaim post-launch. (read more about the campaign here)
This approach secured a Platinum award for Digital Marketing/Banner Campaign at the Vega Awards.
