BatesMeron Sweet Design

​As Lead Copywriter at BatesMeron Sweet Design, I directed the development of compelling content across diverse branding and marketing projects. Collaborating closely with designers and project managers, I ensured our messaging resonated with target audiences and aligned with client objectives. My role encompassed crafting persuasive copy for brand development, direct mail campaigns, websites, event themes, packaging, and digital marketing. By maintaining a consistent brand voice and upholding high-quality standards, I contributed to delivering impactful solutions that elevated client brands.